Session 128:
Consumer Demographics and Market Research

Friday, April 2
2:30 PM - 4:20 PM
3rd Floor

Chair: Linda A. Jacobsen, MetroEdge
Discussant: Berna S. Miller, Brown University

  1. Geodemographic Segmentation: New Methods, New ClustersThomas G. Exter, MapInfo Corporation; Ian Mosley, MapInfo Corporation

  2. PrimeSeg: Development of a Geodemographic Classification SystemTom E. Godfrey, Decision Demographics; Stephen J. Tordella, Decision Demographics

  3. Targeting the Low-Income Consumer: Financial ServicesChristopher Berry, Harvard University

  4. Small-Area Market Potential of HospitalsThomas M. Bryan, Third Wave Research

Other sessions on Applied Demography